There is a lot of theory, design, and research that can go into a logo design. Here, I distill the major points to consider when you design a logo for a product or business.
A quality logo instills trust, quality, and recognition for your company. Logos cost are cost-conscious professional designs to mark your brand with the use of images, shapes, fonts, and color.
Here are some practical guidelines and design criteria for a professional logo design.
1. Simple Design
Keep the logo design as neat and clean as possible for the sake of easy and instant recognition. A simple logo design helps stay focused on the design goal and message of your logo. A great logo may feature unexpected characteristics or a unique quality such as the arrow symbol between the e and x of the FedEx logo. In short, steer clear of complex design.
2. Vector Design
An effective logo needs to be flexible so that it can be manipulated with graphic design applications and retain its quality presentation in electronic and print mediums. Logos used in many different arrangements and formats. For this reason, it is vitally essential that your logo be designed in vector art so that it scales and retains its resolution for both large and small dimensional sizes. By all means necessary, make sure you get the source file. Also, have your designer document the fonts used and convert all fonts to vectors or outlines.
3. Color Design
Your logo’s color is important to the design because it provides a powerful connection to your brand. Keep the number of logo colors to a minimum. Select your colors from a process color guide such as the Pantone Matching System.
If your logo contains gradients, like many web based business logos these days, be sure it presents well in solid colors. If the logo design is in one solid color, the shape should still be recognizable. Create a black and white version of your logo for publications printed in black and white. Trademarked logos must be designed with a black and white version.
Finally, document the logo colors in RGB, CMYK, and process color models so colors can be reproduced for electronic, print, and press reproduction.
4. Industry Appropriate Design
Are you looking for a fun logo for children’s kindergarten school try using handwriting or childish looking fonts and color schemes for this application. Those and are perfectly acceptable for this application. Though this design approach for an insurance company or financial institution would not be appropriate. It is also a good idea to avoid the use of clipart and photographs.
Like I mentioned in the opening of this post, there is a lot of theory, design, and research that can go into a logo design. If you can grasp these four concepts, you are well on your way for creating a professional logo for your business.