Logo Design

Starting a new business and need a logo? Looking to change the look or your company? We can help by consulting with you to create your company identity and letting us help you select the right logo to represent your business. A quality logo instills trust, quality, and recognition for your company. Logos cost are cost-conscious professional designs to mark your brand with the use of images, shapes, fonts, and color.

Logo Design Principles

Let's take a moment and review some guidelines and design criteria for a professional logo design.

1. Simple Design

Keep the logo design as neat and clean as possible for the sake of easy and instant recognition. A simple logo design helps stay focused on the design goal and message of your logo. A great logo may feature unexpected characteristics or a unique quality such as the arrow symbol between the e and x of the FedEx logo. In short, steer clear of complex design.

2. Vector Design

An effective logo needs to be flexible so that it can be manipulated with graphic design applications and retain its quality presentation in electronic and print mediums. Logos are used in many different arrangements and  formats. For this reason, it is vitally important that your logo be designed in vector art so that it scales and retains its resolution for both large and small dimensional sizes.

3. Color Design

Your logo's color is important to the design because it provides a powerful connection to your brand. Keep the number of logo colors to a minimum. Select your colors from a process color guide such as the Pantone Matching System.

If your logo contains gradients, like many web based business logos these days, be sure it presents well in solid colors. If your logo design is converted to one solid color, the shape should still be recognizable. Create a black and white version of your logo because you may decide to produce black and white publications and you may need a black and white version if you trademark your logo.

Finally, document the logo colors in RGB, CMYK, and process color models so colors can be reproduced for various mediums.

4. Industry Appropriate Design

If you need a fun looking logo for children’s kindergarten school, hand written or child looking fonts and color schemes are perfectly acceptable for this arena. Of Course this design approach for an insurance company or financial institution would not be appropriate. It is also a good idea to avoid the use of clipart and photographs.